In the mid-80’s we began working with Cornelia Textiles, who manufactures polypropylene fabric for the nursery and landscape industry. When a lumber company from South Carolina began ordering the product, the company sent us to see what they were using it for. We ended up researching, branding, positioning, and establishing Shade-Dri™ (same product...new brand) as a totally new market and profit center. It is now considered the leading brand of shade cloth for the lumber industry.

We Are Concept Driven
We’re always looking for that next great idea! In fact, one of those ideas was instrumental in growing the agency. Then based in Gainesville, Georgia, we were looking for a way to help small businesses reach their potential customers, who happened to be listeners of major market radio stations in Atlanta. One day the idea hit: we created a concept we termed M.A.G.I.C. spots -- (Multi-Advertiser Group Image Campaign) -- an innovation in radio advertising that enabled smaller advertisers to group together and buy effective media schedules in larger markets. This concept took 9 months to develop because we had to challenge existing F.C.C. rules. The concept worked great for the businesses who became clients, and we quickly adapted the concept to television campaigns.

Committed To Growing Your Company’s Innovation & Creativity
Ms. Long's ground-breaking book Wired For Creativity was published in 2004. She founded Creativity Training Institute
to empower others to develop and use their God-given gifts. Business services she offers businesses includes: Idea Generation and/or Strategic Re-Alignment; Creativity Coaching; and Workshops that help companies tap into the creativity of their employees. Some of the seminars we can offer you and your employees are: “Creatives: The Secret To Corporate Innovation” and “How To Birth & Manage Great Ideas.” See www.creativitytraininginstitute.com  for a complete list of workshops we offer.