|
|
|
|
|
Creative Concepts Advertising - Audio
Samples
The
advantages of audio are many. It can capture the
real strengths of a business: such as key selling
points from your own salespeople (as opposed to a
"canned" announcer) and your knowledge of what
you do and how that benefits customers. Audio
communicates warmth and believability. Because radio
stations are programmed toward a specific target
audience, a well-produced radio campaign allows you
to reach the exact demographic you
need...affordably.
Other effective ways our clients
have used audio are: Packaged Audiotape Series
(for online sales), Promotional CD Giveaways
(featuring helpful tips about your product or
service), Online Audio Tips, Infomercials, Radio
Programming and Podcasts (when you have valuable
information that people need to know about).
Project Descriptions Are Listed Below: |
|
|
1.
Circle M Food Stores
- Radio Jingle |
|
|
Jingle and radio campaign written & produced. This
radio ad assisted Circle M
in giving their food stores a unique brand. Circle M is a
convenience store chain with locations
throughout North Georgia. |
|
|
|
2.
1st National Bank
- Radio Ad |
|
|
We produced this radio spot as part of a multi-media
campaign for the First National Bank of
Gainesville as the Visa Check-card was
introduced. This radio ad won the Northeast Georgia
Advertising Federation's "Best of Show" Addy
Award. First National Bank of Gainesville is
now Regions Bank of North Georgia. |
|
|
|
3.
Access North GA
- Radio Jingle |
|
|
Jingle written and produced for Access North
Georgia, the Internet news company from
Jacobs Media. |
|
|
|
4.
The Fisherman's Bass Circuit
- Radio Campaign |
|
|
Part of a promotional advertising radio
campaign created & produced for The
Fisherman's Bass Circuit with Jerry Rhyne,
the largest amateur bass fisherman
tournament circuit in the U.S. |
|
|
|
5.
Legacy
- Radio Ad |
|
|
This spot was part of a campaign series
featuring older people who have great wisdom
to pass down. |
|
|
|
6.
Gainesville Care Center
- Radio Awareness Campaign |
|
|
Radio campaign produced for Gainesville Care
Center for crisis pregnancies. |
|
|
|
7.
Gainesville Paint & Decorating
- Radio Ad |
|
|
Part of an ongoing radio campaign for
Gainesville Paint & Decorating Center
featuring humorous outtakes. |
|
|
|
8.
Get Wired For Creativity
- Radio Show Ad Campaign |
|
|
This was a promo for the radio programming
series called "Get Wired for Creativity" on
Atlanta's Love 860 AM. |
|
|
|
9.
Habersham Medical Center
- Radio Ad With Interview |
|
|
Part of an extensive radio campaign produced
for Habersham Medical Center. |
|
|
|
10.
Home Federal Savings Bank
- Radio Ad |
|
|
Award-winning radio spot for the former Home
Federal Savings Bank in
Gainesville, GA. |
|
|
|
11.
Jewelry Artisans
- Retail Radio Ad |
|
|
Radio Ad |
|
|
|
12.
Sound Alike
- Audio For CD Project |
|
|
This is part of the Bird Songs of Georgia
audio production project I recently did for
Birding Adventures. |
|
|
|
13.
Paul Anderson Youth Home
- Radio Ad |
|
|
Radio campaign aired throughout Georgia
featuring parenting tips from the Paul
Anderson Youth Home co-founder, Glenda
Anderson. |
|
|
|
14.
Power 1050
- Radio Jingle |
|
|
Jingle and radio campaign written and
produced for a newly-created student
empowerment initiative. Candace Long won the
NE Georgia Advertising Federation's coveted
Silver Medal Award because of her work
helming this campaign and for her commitment
to community service. |
|
|
|
15.
Winter Storm
- Audio Soundtrack |
|
|
The above is a film scoring sample wherein I
was asked to create a short soundtrack that
musically sets the stage for birds trying to
find a place of shelter at the onset of a
winter storm. |
|
|
|
16.
Lanier Council On Child Abuse
- Non-Profit Radio Ad |
|
|
Radio campaign created & produced for Lanier
Area Council on Child Abuse. |
|
|
