HISTORY
Creative Concepts Advertising began in 1983 as a creative image
and radio production company specializing in jingles. More and
more businesses, however, expressed needs for expanded services.
Thus, in 1986, Creative Concepts Advertising, Inc. was
established as a full-service advertising and marketing agency,
known for its creativity and hands-on production. We have 25
years experience in all size markets, from major markets such as
Atlanta, to smaller local markets.
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Overview
OUR UNIQUENESS
Over the years, what we consistently hear from our clients is
how well we have been able to articulate the heart of who they
are and the creative ways we express that through the various
media. We begin every client relationship with a complimentary
hour-long consult. Next, we begin generating creative solutions
to meet the specific needs you have and submit a proposal which
includes how we believe we can help you achieve your objectives.
The proposal also includes a timeline and a proposed budget. ...read
more >
AGENCY TRACK RECORD
Created and pioneered the
development of M.A.G.I.C. spots -- (Multi-Advertiser Group Image
Campaign) -- an innovation in radio advertising that enabled
smaller advertisers to group together and buy effective
broadcast schedules in larger markets;
Researched, positioned, and established Shade-Dri™ as the
nationally leading brand of shade cloth in the lumber industry;
Raised $40,000 from one S.E. regional client's vendors and
produced a major market television campaign that effectively
increased sales.
AGENCY FOUNDER
Owner Candace Long has won many awards in in songwriting and in
radio and television production. She is known for her creative
business solutions and visionary thinking. In 1986 she was given
a grant from the Georgia Council for the Arts to write the
musical A Time To Dance that initially premiered in 1989 and has
won 11 musical awards.
In 1993 she founded an entertainment development company through
which she writes projects for live theatre, television and film.
Her projects have attracted the attention of such companies as
ABC, NBC, Pax-TV, Hearst Entertainment, 20th Century Fox, and
Universal.
She received the American Advertising Federation's coveted
Silver Medal Award in 1992 for contributions to the Northeast
Georgia Advertising Community and for her commitment to
community service.
Ms. Long served as President of Georgia's Women In Film and
Vice-Chairman/Communications for Women In Film & Television
International. Additionally, she was appointed by Gov. Roy
Barnes to serve on the Georgia Film, Videotape, and Music
Advisory Commission and currently serves as President for the
Georgia branch of the National League of American Pen Women, the
nation's oldest organization for creative women.
Candace Long's ground-breaking book
Wired For Creativity was
published in 2004. She founded the Creativity Training Institute
to empower others to develop and use their God-given gifts. (www.creativitytraininginstitute.com)
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